User Needs. Business Goals. Engaging Solutions.

Chicago Botanic Garden

Mega Menu

Project:
Create a more accessible navigation.

Current Navigation:
Users found it difficult to find major site categories and supporting pages.

Solution:
Creating a mega menu with categories and sub-categories so users can easily locate desired pages.

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Brand Refresh

Sub-Brand:
Elevate the sub-brands visually by position and color. Color identifies and unifies the parent brand with its sub-brands.

Navigation:
Keep the current menu system adding direct links to the sub-brands. Support the user journey with visual page consistency and accessibility.

Parent Brand:
Create a navigation system for the parent brand and sub-brands, supporting the flexibility of working together with the strength to stand alone as individual identities.

Elevate Page Design and Content Organization

Plant Information Landing Page:
Pull all like information together, create hierarchy of content, reduce clutter, and display design consistency.

Usability:
Screen one: create Plant Information portal to access all Plant Information sections.
Screen two: create a more visual way to list links.
Screen three: reduce pages by featuring all related content on one page.

Automation:
As a Drupal web page, create the capability to have auto updates when possible.