IA and Content Analysis


User Needs.
Business Goals.
Engaging Solutions.

Work: DePaul University, MS, HCI Program, AI and CS Classwork.

Assignment: Take an existing site and conduct UX research, content analysis, user testing and develop a better navigation solution. Created in Adobe Xd.

Objective: Create a smarter navigation and a cleaner elevated design. Build cohesive templated pages to allow for easy updates and location predictability for the user. The positive results will be reflected in repeated purchase reporting, increase of sales, and customer reviews.

Process: Improvements to the mobile experience, are achieved through IA and CS methodology. In conducting content analysis and inventory, the primary and secondary navigation findings gave insight for recommendations. These recommendations were tested by conducting card sorting exercises, followed by category and naming convention IA testing. First click testing assisted in noting the user's navigation path routes. From testing data, a new sight map was constructed for screen pagination and wireframes where built to test task based navigation interactions and usability.

Conclusion: By creating a more basic navigation structure, decreasing the number of categories from 13 to 2, designing a cleaner grid-based page structure, and removing content duplications, the testing data findings showed the usage success rate increased from 60% to 71%. Through design iterations and user testing, we were able to identify areas of navigation confusion and streamline the categories for better usability.


Prototype: Home Page

Belgian Chocolate Piron mobile home page


UX Process

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  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation
  • AI and CS prototype presentation