Print Work: Project managed merchandising, design and production teams, art directed photography and collaborated with editorial team and project stakeholders.
Goal: Due to the constraints of the store sizes, Crate and Barrel needed a portable tool to enable staff to show the full breadth of product assortments and have the ability to make product grouping suggestions to customers. The customers needed a takeaway to bring home and review purchasing options. The guide became the printed website.
Shown: Furniture Guide spreads
Work: Conceptualized storyboards and page sketches, project managed merchandising, design and production teams, art directed photography and collaborated with editorial team and project stakeholders.
Goal: Crate and Barrel needed a new robust Gift Registry Program connecting to the next generation with the ability to guide the registrant towards suggested needs. The program comprised of a gift guide, personalized kiosk, store signage and personal assistance.
Shown: Gift Guide spreads
Work: Conceptualized storyboards and page sketches, project managed merchandising, design and production teams, art directed photography and collaborated with editorial team and project stakeholders.
Goal: Present Crate and Barrel’s Gift Registry Program as the one place to register for the one and only curated gift collection. The program comprised of a gift guide, personalized kiosk, store signage and personal assistance.
Shown: Gift Guide spreads
Work: Design
Goal: Crate and Barrel Architectural Department needed to have a visual showing store architecture to real estate and business planning partners.
Shown: Portfolio spreads
Work: Designed, content, project and photography managed
Goal: The City of Evanston Park and Recreation Division needed a more streamlined project management system for organizing content delivery, production development and design of four yearly produced seasonal activity and summer camp guides. I collaborated with the department manager on organizing a production schedule, consolidating the information into one document, creating a concise page layout style and format for consistent content and hierarchy of information. This result was in reducing production time, varying styles for quick readability and saved on pagecount.
Work: Design
Goal: Basic Books Publishing needed to have a seasonal catalogued list of newly published books
Work: Design
Goal: Promote City of Evanston events and city awarenss
Shown: City of Evanston Hispanic Heritage Month, Robert Crown ice skating rink show performances, Fleetwood-Jourdain Theatre events and infographic communication posters.
Work: Design
❮ ❯Skyline Design promotional ads for custom architectural glass and environmental design
Skyline Design promotional ads for custom architectural glass and environmental design
Make It Better magazine promotional ads for the City of Evanston
Martha Stewart Magazine Clorox and Martha Stewart Living product co-branding ad
SkyDay Project publication ad promoting envirnonmental awareness through the sky
Work: Design and copywriting
City of Evanston promoting summer concerts and festivals
