Packaging Work: Research, forecast, develop color themes, art direct and design packaging systems for seasonal store product collections.
Goal: Each season the packaging collection goal is to tell a new visual story, exhibiting Crate and Barrel holiday products at its best. The hope is to entice customers and enhance the store experience. The planning begins six months in advance, meeting with merchandise teams and visual store designers on product selections and store planograms. Research, color forecasting, design trend analysis, packaging structure exploration, competitor analysis, customer comments and requests, past and future sales projections are reviewed. The design process begins with conceptual moodboards, initial structure designs, surface illustration and color themes, stakeholder concept approval, substrate vendor printing capability meetings, critique store upright mock-ups, design refinement, printing and production.
Shown: Holiday packaging
Shown: Holiday food tin collection
Shown: Holiday food tin surface pattern
Shown: Holiday food tin surface pattern
Shown: Holiday collection store upright
Work: Research, forecast, develop color themes and design packaging systems for seasonal store product collections.
Goal: Each spring season the packaging collection goal is to exhibit Crate and Barrel products in a bright new energetic way. The hope is to entice customers and enhance the store experience. The planning begins six months in advance, meeting with merchandise teams and visual store designers on product selections and store planograms. Research, color forecasting, design trend analysis, packaging structure exploration, competitor analysis, customer comments and requests, past and future sales projections are reviewed. The design process begins with conceptual moodboards, initial structure designs, surface illustration and color themes, stakeholder concept approval, substrate vendor printing capability meetings, critique store upright mock-ups, design refinement, printing and production.
Shown: Spring food collection
Shown: Latin collection
Shown: Ice cream collection
Work: Concept and design
Goal: Experimented with printing on clear substrate and contructing box structures
Shown: Clear packaging opaqued and translucent white ink
Box structure designs
Work: Concept and design
Goal: Create packaging with movement representing the brand expansion
Shown: Clear housewares packaging
Flatware label design
Work: Concept and design
Goal: The Martha Stewart Living brand inhouse packaging for Kmart.
Shown: Martha Stewart Living first in house packaging project and surface pattern
Martha Stewart Living paint can labels
